The well-known African proverb says: “If you want to go fast, go alone. If you want to go far, go together.”
The recent Love x Africa PopUp Concept Store at The Zone @ Rosebank is an example of this ethos being applied amongst South Africa’s burgeoning entrepreneurs. Love x Africa is a celebration of women-led, Africa-inspired brands that invited shoppers to “get dressed in local from head to toe’’.
The concept is spearheaded by the sassy entrepreneur, founder of Gugu Intimates and solutions architect, Gugu Nkabinde. She believes in the power of these kinds of collaborations as brands are given the opportunity to showcase their products in a “store within a store’’, where they would usually only be known from their social media platforms. The big benefits for like-minded brands collaborating in retail are the sharing of resources and costs, and the exposure to other participating brands’ communities.
Love x Africa proudly featured these brands:
We cannot wait for the next instalment!
Watch this space…