Airloom

An on-trend, online decor retailer that introduced it’s range of beautiful floor furnishings to Joburg with its 2018 popup campaign. They created a signature popup display capsule that makes for a very attractive shop. The modular unit was designed to fit into a range of spaces; and is still in use today!

Their JHB popup campaign enabled Airloom to meet their (online) market face to face and to experience different locations in the lead-up to opening their JHB-based flagship store.